The vehicle sports a radiator grille embellished with chrome inserts, and new colours, including Iron Blue for the bodywork and Platinum Grey for the roof. The New Kaptur has also made a great leap forward in terms of technology and performance”.įrom the design aspect, the New Kaptur remains as true as possible to its Renault lineage. Just a few slight changes were needed to achieve an even better match with their expectations, so most of our efforts focused on the interior. “IT’S A NEW CHAPTER IN THE HISTORY OF RENAULT MODELS DESIGNED SPECIFICALLY FOR THE RUSSIAN MARKET”Įnter the New Kaptur, a re-styled version that is even more suited to the Russian way of life and the needs of the local market.Īs Philippe Thiers, Commercial Director Renault Russia, told us, “the New Kaptur has kept the best of the first-generation model, beginning with its exterior design, which the customers really do like. It is now firmly in the Top Ten of crossovers in Russia, Groupe Renault’s second biggest market in terms of volume. It has to be versatile to adapt to the Russian weather and roads – and its 4x4 transmission, high ground clearance and reinforced suspension have won over the locals, with sales of over 100,000 units in the last four years. So why not Captur, like its French cousin? Good question! For the Russian buyer, the name reinforces three of the vehicle’s key features: quality (Качество), comfort (Комфорт), allure (Красота). One of these is the Captur, which is sold in more than 90 countries around the world, yet which appears in Russia in a different guise and a different name: the Kaptur.
The success of Groupe Renault’s international expansion is, in part, due to world models that can adapt to specific markets.
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